Designing,
creating & listening to
Latin house music.
Hola, my name is Crystal, and I'm a multidisciplinary Design Director with over a decade of experience in marketing. I've had the opportunity to lead and work alongside various teams, including art directors, copywriters, designers, video editors, and music producers. I've worked with experiential and social design agencies that focus primarily on e-commerce, fintech, hospitality, and non-profit industries.
Coaching &
Leadership
With over a decade of experience managing diverse creative teams, I focus on coaching and mentorship, emphasizing both hard and soft skills. I foster collaboration through workshops that include design tutorials, helping team members enhance their skills and knowledge.
Creative
Direction
I provide strategic guidance to ensure all creative work aligns with the brand's vision and visual identity. By collaborating with teams, I produce compelling visuals and optimize content based on audience insights and best practices.
Brand
Design
I create visual identities that represent brand values and resonate with target audiences. My background in print production enhances my ability to develop cohesive and innovative design systems across both print and digital media.
