Hola, I'm Crystal, a multidisciplinary Design Director who lives where strategy, storytelling and design overlap. For more than 10 years, I have led teams of art directors, copywriters, designers, video editors, and content creators to bring campaigns to life, from first sketch to final render. Most of my work has been with experiential and social creative agencies in fintech, e-commerce, hospitality, and non-profit, translating complex business problems into cohesive, human centered design.