Role

As Creative Lead, I led the creative team in developing a scalable template ecosystem to meet FIFA’s needs for global scale, speed, and cross-platform audience retention. By integrating flexible workflows into FIFA’s existing ecosystem, we built an agile, 24/7 creative engine. This work culminated in a successful RFP pitch that secured FIFA’s multi-year business, establishing our team as the official creative engine behind always-on content for the FIFA World Cup 26.

 

Insight

Fans want to carry the high-voltage energy of matchday beyond the final whistle, but traditional sports marketing relies on slow, preplanned promotional schedules. This lag separates fans’ immediate emotional highs from the static, transactional messages they receive across commercial channels. To stay engaged year-round and turn excitement into action—through ticket sales, merchandise, and app downloads—fans need communications that move at the speed of their passion.

 

Idea

For our FIFA World Cup 2026 pitch, we created high-energy, real-time dynamic creative across email, DOOH, social media, web, and app platforms. The work captured matchday momentum to drive year-round fan engagement, ticket sales, and commercial revenue while maintaining brand integrity.