Role

I curated the creative and art direction for the ‘Latest in Vegas’ franchise. I collaborated with the senior copywriter, videographer, and producer to interview A-list celebrity chefs about their newly opened restaurants and what they mean for the Las Vegas destination.

 

Insight

Modern travelers don’t go to Las Vegas to re-live past trips; they go to collect fresh social currency and experience the absolute forefront of dining, nightlife, and culture. For the contemporary visitor, the ultimate flex isn't just visiting Vegas; it's discovering the city's newest, most exclusive culinary secrets and hidden spots before everyone else does.

 

Idea

The ‘Latest in Vegas’ franchise showcased the destination’s newest restaurants and experiences. It was one of the Las Vegas Convention & Visitors Authority’s top-performing social content franchises, published across major platforms in organic and paid media. Episodes featured venues ranging from Bobby Flay’s ‘Shark’ at The Palms to Park MGM’s ‘Mama Rabbit’ mezcal and tequila bar. Our team developed the franchise’s visual identity and motion toolkits, creating a cohesive aesthetic across the brand’s social channels.