I developed the creative direction for Tumi's "Silver Holiday" campaign, which showcases their latest holiday collection featuring a new line of products, including wallets, handbags, and premium suitcases. This campaign was produced with a sophisticated audience in mind, featuring high-end products presented in a sleek, modern, and luxurious visual aesthetic. 

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Collaborated closely with our set designer to ensure the set design reflected the high-end luxury that Tumi products embody. This involved incorporating reflective baubles, polished metals, and warm grey backdrops to contrast with the various Tumi products featured in each scene. The final creative assets were utilized in paid social ads and included on the website for promotional purposes.