Role

I led the creative team on Notion’s YouTube campaign, aligning the design direction with Notion’s brand standards and integrating engaging motion design to showcase the user journey and Notion’s UI.

 

Insight

Every team believes its workflow is unique—because it is. Yet traditional software forces teams to adapt their natural habits to rigid, one-size-fits-all database structures. This creates friction between teams’ desire for customized collaboration and clunky, disconnected tools that hinder progress.

 

Idea

We positioned Notion as the collaborative workspace for any project, team, or workflow. To maximize impact on YouTube, we built a modular creative-testing framework, testing varied messages to identify high-performing hooks and visual formats. By continuously optimizing content based on real-time engagement data, the campaign drove user acquisition and demonstrated Notion’s versatility for modern teams.