I was responsible for developing the Creative Direction for CoinTracker’s ‘Free Yourself’ Campaign. While featuring talent who speak to various audience personas across different demographics, we were able to highlight hyper-niche scenarios that showcase the ease of use that CoinTracker offers when completing crypto taxes.

​

The art direction was thoughtfully curated to showcase three distinct scenarios that depict audience personas engaging in different activities. Each scene aimed to convey a unique vibe through set design, along with various crypto props included throughout as easter eggs for viewers, subtly also serving as a nod to the brand.