I was responsible for establishing the creative direction for Nuuly's summer campaign, titled "Time to Nuuly." Working in collaboration with our in-house copywriter and designer, we curated the art direction and visual aesthetic for the campaign.

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During pre-production, I worked closely with our producer, stylist, and set designers, providing creative direction to ensure brand cohesion throughout the campaign. Each hero video targeted specific audiences for testing purposes, with deliverables spanning across paid media placements.

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In addition to short-form content, we also produced CapCut TikTok templates for social media influencers. This allowed our influencers to engage with the filter and publish content across their social channels, leveraging their followers.