Role

I developed InGrano’s visual identity for the bakery and bistro in Annapolis, Maryland. I explored logo variations, color palettes, and typography, then designed the materials needed for its grand opening, including the website, printed collateral, business cards, and dining materials.

 

Insight

Coffee drinkers often feel caught between two extremes: high-end artisanal cafés that can feel pretentious, and convenient chains that lack personality and warmth. They want the quality and prestige of a boutique culinary experience, paired with the welcoming, low-pressure hospitality of a neighborhood staple.

 

Idea

The goal was to create a visual identity that balanced sophisticated elegance with approachable warmth, appealing to both coffee connoisseurs and the broader community. Ahead of the grand opening, we developed a cohesive brand system spanning a custom logo, website, business stationery, and bespoke packaging. This elevated visual presence laid the groundwork for immediate commercial success and InGrano’s rapid expansion to two additional locations.