Role

I led the creative direction and development of eBay’s Seller Spotlight series at eBay Open, the company’s flagship conference and networking event.

 

Insight

Every seller has a story behind their store. By exploring who they are, what they sell, and how they got started, we could showcase the distinct paths that bring sellers into the eBay community.

​

Idea

Create a series of seller profiles on-site at eBay Open. ‘Behind the Store’ offers an in-depth look at the person behind each business. Sellers answer personal prompts about their name, store, products, how they got started, and how their business has grown. The art direction captures the intimacy of each interview through candid reactions and textural details.